On Friday, April 27, Payscout CEO Cleveland Brown spoke at the DIG SOUTH Tech conference about the monetization of immersive content. Considering the recent rise in discussion around the importance of VR Commerce, the talk came at a fitting time. The audience comprised over a hundred curious participants who asked a whole range of questions about adoption of VR commerce, such as what strategies small-to-medium sized companies could employee to embrace virtual reality or how one should define the customer journey within a VR experience.
DIG SOUTH is an annual event that connects leading global brands like Oracle, IBM and Salesforce to the top tech leaders and entrepreneurs in the South. Over the last four years, DIG SOUTH has welcomed more than 5000 attendees and 800 speakers from the world’s leading brands, including Facebook, Google, BuzzFeed, IBM, Boeing, Twitter, The New York Times, Adobe, Kickstarter, VaynerMedia, Inc, Fast Company and hundreds more.
In June 2017, Payscout became the first company in the world to integrate frictionless payments tied to the fulfillment of physical goods in virtual reality. VR Commerce enables the user to have an immersive, emotional 360-degree experience before being transported to a virtual store where they can interact with products and make a frictionless payment without having to remove their headset.
To learn more about VR Commerce and get a free consultation from Payscout, visit: https://www.payscout.com/vr-commerce.