Our end goal is to help you develop a deep understanding of your target audience before you curate a mobile bill payment strategy for millennials.
Millennials love their smartphones
At least 97% of them have one, according to a Nielsen study. Over half of them spend at least 3 hours a day on their phones.
A study by Comscore on mobile app usage states that the app that millennials “can’t go without” is Amazon, followed closely by Gmail, Facebook, Facebook messenger, and Youtube. In fact, the Amazon app is also on the homescreen for easy access. Studies have shown how that the position of an app in the phone correlates strongly with how often it is used.
This finding about Amazon is counter intuitive as one would like to believe millennials love their social media apps the most. This is also indicative of how open millennials are to the idea of shopping on their phone. Furthermore, it challenges the common notion that customers do not complete purchases on their phones.
How are millennials paying their bills?
A recent study indicated how online bill payments has gained traction over the years, all thanks to millennials. Bill payment habits vary between generations. The number of people paying bills by mail has been on a decline consistently. Only 15% of millennials pay their bills through mail as opposed to 40% of seniors and 29% of baby boomers. Moreover, 44% of millennials use the biller’s website to make bill payments.
This serves as a crucial insight for businesses that rely heavily on regular bill payments such as the internet, phone, healthcare companies, utilities or insurance companies. Facilitating an easy online payment method would also ensure timely payments and higher collection.
It is also fair to assume that someone making purchases on their phone routinely is also likely to pay bills on their phone.
In fact, according to a recent study, 38% of millennials use mobile apps and tools to make bill payments. 21% of them have never even written a check.
What’s interesting is that amongst all generations, millennials are most likely to pay their bills late because of higher debts and slow economic growth. It becomes all the more important for you to relook at how you collect bills and live up to the expectations of millennials.
Tell us in the comments section, what is your take on mobile payments? Do you think it will it has the potential to surpass other forms of payments?