How to Thrive as a Farmer’s Market Vendor

How to thrive as a vendor at a farmer's market

Operating a booth at a farmer’s market is an excellent way to flex your entrepreneurial muscles. With the right planning, you can create a business that flourishes and produces a healthy income. There are definitely a few things to consider before you take the leap, as maintaining a booth is a huge commitment that can involve several months of your time. Do your research, prepare in advance, and keep things speedy with mobile payment processing and you’ll blossom at the market.

Visit the market

Deciding to operate a booth at the farmer’s market seems like an excellent idea, especially if you enjoy people. However, it is a great deal of work, so you’ll want to do research before you commit to an entire season. An investigative visit to the market will help you grasp what you’re getting into. Rather than going to the market as a shopper, go and observe as a potential vendor and ask yourself:

  • Are there any competing products? Or will your product(s) be the only one of its kind?
  • How is the pricing?
  • What is the vibe of the market?
  • How elaborate are the displays? Will your booth require a great deal of design or display materials?
  • Does it stay busy all day?
  • How happy are the other vendors with the market?

Offer something different

In order to be profitable as a farmer’s market vendor, you’ll want to offer at least some items that can’t be found from other vendors. When it comes to food and crafts, Farmer’s Market shoppers are looking for unique items and ingredients and superior quality.

If there is an overlap in products, be sure to evaluate the price of similar items, so you don’t underprice and annoy other vendors. For example, if you and Susie’s Farms both sell banana bread and she lists her loaves for five dollars, you don’t want to sell yours for three dollars and price her out of the market. Instead, list yours at the same price as hers.

Lure shoppers in with exciting visuals

Spend the time on details that make your booth stand-out. Creative and eye-catching signs, varying display heights, colorful tablecloths and accents, really anything that draws the attention of shoppers is fair game. Just keep in mind that you’ll have to set-up and tear down all of the décor every weekend.

Label it

Not having clearly priced items might be the quickest way to lose a sale. The majority of people will not inquire about the price of an item, this is especially true if you are busy interacting with another customer. Labeling the price of your items in a clear way is a must.

Speedy checkout

Long lines make customers walk away—so maintaining a steady flow in your booth and keeping lines short is imperative. The ability to accept payment via your smartphone or tablet will not only expand your customer base, but it will also keep your lines short. Choose mobile payment processing that allows you to accept credit and debit cards quickly.

About Payscout

Payscout is a global payment processing provider covering six continents and connecting merchants and consumers via credit, debit, ATM, and alternative payment networks.  Payscout supports nonprofit business and organizations with nonprofit payment processing, offering services such as mobile payment processing that aids your business in achieving quick, easy payment.  At Payscout, the mission is to support the entrepreneurial dream one transaction at a time.  From keeping utilities on track with utility payment processing to omnichannel processing, Payscout will help your business thrive.

Discover how to mobilize your business at www.payscout.com

Payscout COO Is Recognized with Prestigious Board Position

Juan Sotelo

The Greater Los Angeles chapter of the Jefferson Awards Foundation recently honored Payscout Chief Operating Officer Juan Sotelo with an appointment as chair of their advisory board. Since joining the board in 2016, Sotelo’s commitment to altruism and innovative business acumen consistently stood out to both local and national leadership of the Jefferson Awards Foundation.

The honor would likely come as no surprise to anyone familiar with Sotelo’s career and accomplishments. His resume includes working as a mathematics teacher, serving as the sales and operations manager for tech giant Oracle, and running his own consulting services firm, JD & Associates.

In 2013, he joined Payscout as Vice President of Business Development. During his two-year tenure, Sotelo shone as a committed and creative thought leader, contributing to Payscout’s success in emerging markets like mobile payment processing. He further advanced Payscout’s success and growth by spearheading growth initiatives, internal process development, and strategic brand advancements.

In 2015, Sotelo was promoted to Chief Operating Officer. As COO, Sotelo immediately excelled in the overseeing of customer support, operations, brand development, and marketing for Payscout staples like utility payment processing.

Sotelo also helmed Payscout’s expansion into revolutionary new payment processing spaces with the establishment of their virtual reality (VR) payment application. This application can be used to aid non profit payment processing and encourage donations.

When not busy changing the face of the payment industry, Sotelo also works as the Managing Partner and President of the production company Film Antics, which has released over 20 films, including a feature film, under his leadership.

While his career and financial ingenuity are quite impressive, there was another characteristic beyond those skills and accomplishments which stood out to the people at the Jefferson Awards Foundation. Sotelo’s engagement in humanitarian work, particularly with youth, contributed to the chairmanship.

Plaudits from an organization as respected, significant, and influential as the Jefferson Awards Foundation is no easy feat. The foundation was established in 1972 by former First Lady Jacqueline Kennedy Onassis, U.S. Senator Robert Taft, Jr., and longtime public servant Sam Beard as the American equivalent of a Nobel Prize for public and community service. Since then, its awards recognizing those who’ve made strides in volunteerism and public service have been given to several Presidents and Vice Presidents of the U.S., Supreme Court Justices, generals, Senators, and the top business leaders, humanitarians, artists, performers, journalists, and athletes in the country.

Learn more about Payscout’s innovations and user-friendly platforms, at www.payscout.com

Will We See a Cashless Society? The Pros and Cons

Small business owner with terminal and customer

For a lot of people, it can feel as though they’re participants in a cashless society already. Their paychecks are direct-deposited into an account from which bills are automatically debited. They also regularly make payments (in-person and online) without ever handling cold-hard cash.

Virtually every business accepts plastic, and you can slide or insert a card to buy a candy bar on almost any new vending machine. And with the ubiquity of mobile payment processing devices plugged into cell phones, you could likely buy from four different vendors at the local farmers’ market without ever touching paper money.

That being said, our society is anything but cashless. Most people still carry cash, use cash, and take it for granted as a still-relevant staple of societal financial interactions. But as common as cash remains, the technological, societal, and even global trend has certainly been moving steadily into a more cash-free space. So will we see a cashless society in our lifetime? And perhaps more importantly, do we want one?

The Benefits of a Cashless Society

A number of the benefits of a cashless society are already apparent. We buy virtually anything we need or want from anywhere on the planet where people sell things online, and we do so with the click of a button. Furthermore, many of us haven’t sat down with a stack of bills, stamps, and envelopes to send out checks for bill payments in years.

There’s no question that digital transactions make commerce more convenient. To some degree, cashless commerce forces transparency and accountability for the payer and the paid. Electronic payments are recorded in perpetuity to the cent. It’s not just a matter of dishonesty or theft. Even something like by-check utility payment processing still relied on a series of people physically moving, sorting, collecting, and processing the check. And as people are only human, occasionally mistakes or outright errors are made. Indeed, utility payment processing has come a long way, and with payment processing improvements, left a lot of human error by the wayside.

The Drawbacks of a Cashless Society

The footprint left by digital payments remains an accessible, permanent record that a transaction was made, which is great for most people making them. It is not great for people who’d prefer their financial transactions weren’t being tracked and recorded. But that can be good for society in general. For instance, a cashless society would make illegal and dangerous transactions more difficult, or at least easier to track and uncover when they did occur.

While that may sound more like a benefit than a drawback (and it is), criminals aren’t the only people with an interest in transactions that aren’t tracked, recorded, and linked to them. Without going into detail, there are any number of products and services that are personal, sensitive, medical, etc. that people have perfectly good reasons for wanting to keep private.

Will We See a Cashless Society?

Cash does have some undeniable benefits beyond discretion for the spender. It’s immediately available and virtually universally accepted. It’s also convenient for person-to-person transactions, and has gained popularity for larger transactions like securing a quick-close on, and lowering the price for, a house. And there are some people who simply want to keep their assets liquid, physical, and under their direct control.

So, will we see a cashless society in our lifetime? It is possible. Despite the trend toward more plastic and digitally-stored currency, cash is still very much a feature of our society and culture. We will, undoubtedly, continue to see an increasingly cashless society, but it will be a while before hard currency is phased out entirely.

About Payscout

One of the most respected, successful, innovative, and forward-looking thought leaders in the financial services industry, Payscout has consistently earned their way onto lists of America’s fastest-growing private companies every year since 2014. In addition to their non profit payment processing, Payscout’s state-of-the-art interactive user platforms continue to serve their mission statement, “Payscout supports the entrepreneurial dream one transaction at a time.”

Discover how to grow your business at www.payscout.com