Payscout Partners with Accenture Interactive and Elastic Path to Bring an Immersive Donation Experience to SXSW

SXSW VR Activation

At South by Southwest Interactive this year, Payscout is demoing a ground-breaking virtual reality experience for the Peregrine Fund that takes the user on a flight with a California Condor and lets them donate frictionlessly to the fund via Pay-by-Gaze technology.

Payscout is showcasing a technology experience at SXSW with Accenture Interactive and Elastic Path that represents the future of how brands will engage with consumers (and optimize conversions) in immersive environments.

Elastic Path and Payscout have partnered with Accenture Interactive to create a 360-degree experience for the Peregrine Fund that showcases how conservation efforts have benefited birds of prey like the California Condor.

After experiencing the majesty of the Condor in 360-degrees, the user can make a frictionless donation to support the Peregrine Funds’ conservation efforts via an all-new Pay-by-Gaze technology that is being debuted at SXSW.

As an unrivaled example of how businesses will tell stories and optimize conversions in a mixed-reality world,  the location-based virtual reality experience features Oculus Go headset experience of a 360-degree story about the California Condor, which is followed by a “virtual store” for gazing and initiating a donation to the Fund.

“We are thrilled to debut this groundbreaking technology with Accenture Interactive and Elastic Path,” said Payscout COO Juan Sotelo. “This kind of technological solution and platform integration represents the future of how brands will leverage immersive technology to drive optimized outcomes among their ideal customers.”

The virtual reality experience can be found at Accenture’s Demos @ the Experience Cantina, in the XR Lab Space 4, March 8-12 at the SXSW Festival in Austin, Texas. For additional details, please click here.

Accenture Interactive was named Elastic Path Partner of the Year for two years running: https://www.elasticpath.com/resources/elastic-path-names-accenture-interactive-partner-year

Free eBook: 5 Ways an Online Payment Portal Will Streamline Your Business and Increase Revenue

Why Every Business Owner Should Read Payscout’s Payment Portal eBook
Every Business Owner Should Read Payscout’s Payment Portal eBook

As a result of the innovations in global mobile payment processing and other facets of the payment industry, Payscout is one of the most well-respected and successful payment processing organizations in the industry. Payscout consistently ranks among the top 30 companies in the financial services industry, and has ranked in the top 20 for medium-sized businesses on Entrepreneur’s list of Top Company Cultures. As such, when payments industry professionals from Payscout talk, the financial industry service industry listens.

Which means that any business hoping to increase their efficiency, growth, and profit might want to consider doing the same. Thankfully for them, Payscout has a commitment to education and transparency that’s resulted in the publishing of an eBook entitled “5 Ways an Online Payment Portal Will Streamline Your Business and Increase Revenue.” The following is a brief overview of topics covered in its five chapters, but shouldn’t be considered an alternative to reading it in its entirety, as this eBook is a must-read for anyone interested in their business profiting. The free eBook is available for download directly from Payscout’s website.

 Customer Convenience

The demographics of the American and global marketplaces are changing. There will soon be more millennials involved in commerce than baby boomers, and they have billions to spend. Having largely grown up with the internet and proficient in the use of devices, for millennials, convenient, comprehensive payment options for everything from entertainment streaming to utility payment processing is now expected. Disregarding that reality can prove devastating for a business.

 Flexibility

In the same vein, traditional bill paying, chiefly by cash and check, continues to decrease in popularity. At the same time, automated bill payment featuring credit and debit cards has increased. Modern customers are simply choosing plastic over paper, and every business should at least allow the option to accommodate that preference.

 Efficiency

Efficiency is an asset to any business, but a good example is accounts receivable and collections. Repeatedly mailing bill reminders and making calls not only doesn’t work, but also wastes the time of the collector and the debtor, wastes resources, and loses money better spent elsewhere. Setting up an automated, intuitive, reasonable process for reminders and a user-friendly payment portal through accounts receivable collections software will save a company money and is more likely to actually result in money being collected.

 Security

Hacking and malicious intrusions into a company’s network can result in customer information being compromised, fraudulent charges, and a loss of millions in revenue. It can cost both current and future customers by permanently damaging a company’s reputation, literally overnight. That’s why it’s so important to choose a payment processor that is Payment Card Industry Data Security Standard (PCI DSS) compliant. And when choosing a payment processing company, be sure to ask about their data encryption algorithm and their tokenization technology.

 Brand Building

A non profit may be doing everything right marketing-wise by running an efficient and ethical business, advertising in the right places, and using branding to spread the word about their organization and contributions to altruism. However, if their non-profit payment processing platform only accepts one-off payments in the form of cash and checks, they’re going to be faced with less donations and fewer recurring donors. While many want to support the causes they believe in, the reality is that some people are simply not interested in (or seemingly too busy to) physically deliver cash or mail checks. Fortunately, a secure non-profit payment processing solution can streamline the process, making it easy to drive consistent, recurring donations from different payment options to your organization.

 Optimize the success and continued growth of your business or non profit with the industry’s best payment processing solutions, at www.payscout.com

Business Security Tips for Safer Commerce

female business owner on rooftop with tablet

As the internet hosts financial enterprises from utility payment processing for major cities to the buying and selling of corporations, the hundreds of billions of dollars transferred, earned, and spent online represent a tremendous opportunity. Big opportunities, however, are often accompanied by great risk. Some of that risk is simply the unavoidable and unforeseeable, chaotic, esoteric fluctuations of global markets.

Some of that risk – fraud and theft – is also more malicious but, thankfully, addressable. Anyone doing business online (and offline) faces both of these risks, but addressing their vulnerability to hackers, identity thieves, credit and debit card scammers, etc. requires trustworthy partners and some prudent safeguards. Payscout is the perfect partner for smart and secure payment processing that—along with some best practices below—can make your business safer and more secure.

Restrict the Number of Allowable Transaction Attempts

Significant developments in the security of physical point of sale (POS) and mobile payment processing by companies like Payscout mean that scammers are focusing more on card-not-present scams. This trend has given birth to an online marketplace of stolen payment card numbers that thieves can buy individually or in bulk. Some of those numbers have been rendered useless by reporting or have incomplete information, but scammers will often try a series of card numbers until one works. Restricting the number of allowable transaction attempts can thwart that sort of “brute force” attempt at fraud.

 Keep Track of Suspicious Card Numbers

Retain a log of suspicious card numbers. Most payment card processing companies allow vendors to review attempted transactions, successful or not. Recording and perusing those daily transactions can help identify the sort of attempt described above – if one of the cards went through before the daily transaction limit had been reached.

 Keep Your Digital Fortress in Good Repair

Payscout provides vast, dependable security measures (such as encryption and tokenization services) to protect all financial information in a merchant’s database, fraud-protection and security specialists that handle automated screening and manual review, and a variety of check and card protection and verification services. Payscout also offers services ranging from local non profit payment processing to global payment processing from multinational corporations. But their expertise and resources can only help so much if your firewall, anti-virus, anti-malware, anti-spyware, etc. protection is lapsed, lax, or not present.

 Don’t Mix Business with Personal

There are a number of good reasons for having separate, dedicated hardware, software, and devices for business and personal use. For one, using one device and/or system for your business and personal computing can result in frustrating confusion—particularly if your personal computing includes personal finances. But more importantly, if you have everything in one place and do get hacked, you risk losing everything. Be safe!

Protect your business’s future and secure its continuing growth and success at www.payscout.com.

 

Tips for Protecting Your Online Business From Debit and Credit Card Fraud

 

Man using mobile phone and laptop for shopping online by credit card. Pays for purchase.online shopping, online payment,buy and sell products .

In 2017, online shoppers spent $453.46 billion in the United States alone. With profit potential that great, every business with a product or service that can be offered online is either doing so or risking being left behind. Wherever there’s money to be made, however, there are people rushing to learn how best to steal it.

The ubiquity of plastic as the payment method of choice online has resulted in a thriving underworld industry of debit and credit card fraud. And unfortunately for online vendors, one of the most common forms of card fraud is “card not present” theft. Online vendors don’t have the luxury of checking ID to be sure the names match. That being said, there are a number of relatively simple steps that e-merchants can take to mitigate the risk of online card fraud.

 Tokenization

One of the best ways in general to reduce fraud risk is to contract with a trusted, established payment processing institution. An experienced payment processing firm should be able to handle everything from accounts receivable collections software for accounting to tokenization. Tokenization is a process that replaces sensitive data, like payment card numbers, with a “token.”

The token is a unique identifier that stands in for the actual card information (which is stored off-network in an ultra-secure data vault). The token can be effectively used by the business as necessary but is meaningless and useless to any hacker who breaches a less-secure local database, network, or payment application.

Emails, Addresses, and Overseas

Sometimes, security measures are relatively low-tech, requiring good old-fashioned risk management. In this case, keeping an eye out for details like the validity of an email address. It’s obviously not a sure-fire sign of larcenous intent, but if an email address appears to be a random string of characters at a free email domain, be wary.

The same goes for orders in which the billing and shipping address differ. There are countless legitimate reasons for that, but it can be a red flag, particularly if expedited shipping is requested. Overseas sales can be tricky. Obviously, the entirety of the planet beyond your borders is a great market, but it’s also a bit of a risk. Make sure the aforementioned payment processing firm you contract with has a solid foundation in international payment processing to help mitigate risks.

Always Require the CVV Code

This one may seem obvious, but a surprising number of online businesses still allow card transactions without requesting the card verification value (CVV) code. The CVV is a three- or four-digit code on the back of a credit or debit card. When hackers, identity thieves, and scammers get their hands on payment card numbers online the CVV is very often not present with that information. Requiring the CVV is therefore a small step that significantly mitigates the risk of fraud.

About Payscout

Payscout has worked to establish the company as one of the most trusted payment processing providers. Facilitating safe and convenient payment solutions across six continents, Payscout has been linking merchants and consumers with credit, debit, mobile, ATM, and alternative payment solutions. Managing payments, whether on-site or across mobile and online media, is easy with Payscout. Payscout integrates with more than a dozen software applications and also offers healthcare payment processing as well as specialization in non profit payment processing. Whatever your specific payment needs, Payscout can accommodate you with quick, convenient, friendly, and secure service.

Learn more about Payscout’s payment processing solutions at www.payscout.com

How Payscout Is Committed to Making Payment More Secure with Tokenization

Young Smiling Business People At Work In Office. Portrait Of You

Payscout has long been committed to driving and supporting innovation in the payment processing industry. Much of that innovation has been dedicated to payment platforms (including those in revolutionary new channels like virtual reality) and establishing the most user-friendly suite of global payment processing tools.

However, they recognize that as important as those advances are, the most cutting-edge services and intuitive tools in the international payment processing space are not of much use to consumers and partners if they aren’t secure. It is that understanding that has inspired them to develop security measures, like Tokenization, as trustworthy, advanced, and dependable as their payment processing solutions.

The Tokens

It turns out that the best way to protect information from hackers and cyber-criminals is to remove that data altogether. No one can steal, destroy, damage, or compromise what isn’t there. Of course, previously this strategy suffered from a pretty significant drawback: eliminating payment data from a network meant that while the malicious and criminals couldn’t find it, neither could anyone else.

Enter Payscout’s Tokenization security system. Tokenization works by taking even the most sensitive payment data, like healthcare payment processing records, and replacing that data with a different, unique identifier, the token. Those tokens are pieces of data generated by proprietary algorithms that are mathematically impossible to reverse.

For instance, if hackers managed to break into the accounts receivable collections software of a participating merchant working with Payscout, they would only have access to the tokens. Although the tokens had replaced the payment card data, they would retain none of the information that was of any use to the intruder, being entirely meaningless to hackers.

The Customer Vault

The data that the token has replaced hasn’t been deleted or destroyed. To ensure that merchants still have access to sensitive payment data without having to store it, as is, on a local database with an unknown level of security, Tokenization is paired with the Payscout Customer Vault.

Information replaced by a token is transmitted through a Secure Sockets Layer (SSL) connection to the Customer Vault. The Customer Vault itself is a Level 1 PCI-certified Payscout data storage center operated by Visa, making it just about the digital equivalent of Fort Knox. The tokens with which the sensitive data have been replaced usually incorporate the last four digits of the card the payment was made with, allowing an accurate and predictable matching of the token with the secure data.

Perhaps most conveniently, the token isn’t just an inert stand-in for sensitive payment data. Tokens support the same payment actions and checkout models as the actual cardholder information would, and the merchant can initiate transactions remotely without risking access to the card’s number or other private information. Practically, it means that Payscout offers their partners exceptional safety and security without sacrificing convenience.

Learn more about Payscout’s innovations and user-friendly platforms, at www.payscout.com