How to Streamline Your Online Business Payment Processing

How to Streamline Your Online Business Payment Processing

There are so many considerations, concerns, complicated details, and unforeseen hurdles accompanying the running of a business that it can be easy to overlook features that could either help or hinder your business’s success. In this case, that feature is payment processing. A user-friendly, streamlined payment processing infrastructure can prove to be a revenue driver by increasing conversions, while a poorly managed system can turn off and drive away consumers, leaving your business with a lot of missed opportunities and abandoned shopping carts.

 Don’t Exclude Payment Methods or Processing Options

Consumers have become so accustomed to having multiple payment options that any business with a payment processing solution that does not support multiple sources of payment could suffer. To maximize conversions, incorporate both domestic and international payment processing. Credit and debit cards are obviously a must, but some consumers prefer additional payment alternatives. Those include online payment systems, app-centric payment options, direct payment services, account-based payments and merchant accounts, as well as the ability to accept (and possibly offer) coupons and gift cards.

 Allow Guest Checkout

Customers establishing accounts with online businesses are generally a mutually beneficial arrangement. It’s certainly mutually beneficial when the customers are happy and willing to do it. These accounts make it easier for customers to reorder from you and increases the likelihood they will do so, which in turn increases trust and brand loyalty.

Unfortunately, account-averse customers complicate that relationship. It’s not necessarily the result of arbitrary account-antagonism or consumers being too impatient to sign up. Sometimes people are in a rush, and some consumers are just wary of sharing additional personal information on the internet. Instead of having to create an account or forgo the purchase, allow the option to purchase as a guest to ensure you don’t miss out on potential business. Generally, requests for information should be tiered, from the bare minimum required to complete a purchase to the information necessary to establish an account, to whatever additional information would contribute to your sales metrics that customers are willing to provide.

Invest in Security and Let People Know

From the often labyrinthine world of healthcare payment processing to stocking, selling, and shipping T-shirts, customers don’t just want a secure payment processing option—they demand it. Due to the spate of high-profile data hacks, network intrusions of major corporations, and the ubiquity of identity theft issues that remain a threat, consumers are even more leery of ecommerce. To assuage those concerns, invest in tight security and a protected, encrypted secure payment portal. Once it’s been employed, be sure that it’s mentioned where consumers will see it so they can rest assured you’re taking responsible actions to minimize risk.

 A Clear, Intuitive Purchase Process

It’s a bit surprising that providing this information is still necessary, but there are still sites with vague purchase and payment processes. The entirety of the purchase process should include very clear calls to action and additional options. Consumers want to be both aware of the status of a potential purchase throughout the process, while having the option to continue browsing without the risk of backing out of an order or doubling up on one. As such, each button should identify exactly what clicking it is going to accomplish. Which is why vague buttons like “Go Ahead,” “Continue,” “Apply,” “Order” or “Checkout” are worth reconsidering. Those can mean an order overview or the actual purchasing of whatever’s in their cart. Stick with “Add to Cart,” “Go to Checkout,” and “Buy Now” or “Place your Order” for the utmost clarity. And always provide the opportunity to both edit the cart and continue shopping.

 About Payscout

Payscout has consistently been recognized as one of the most innovative, trusted, and dynamic payment processing providers in the industry. By facilitating sound, secure, convenient payment processing solutions across the U.S., Canada, Brazil, and the E.U., Payscout links merchants and their customers with their debit, credit, ATM, mobile, and alternative payment systems. Payscout makes it easy to manage payments, both on-site and for mobile and online platforms. Additionally, Payscout can integrate with over a dozen software payment processing applications, while specializing in accounts receivable collections software, utility payment processing, and non profit payment processing. Payscout can accommodate any payment requirement confidently with safe, secure, speedy, friendly, and convenient service.

Discover everything Payscout’s payment processing solutions can do for you, at www.payscout.com

5 Reasons Your Business Needs Online Bill Payments

Female business owner holding tablet computer in clothes shop

If you are still using the antiquated system of manually entering, calculating, and creating invoices, your business is losing valuable staff time. You’re also losing money.

Enabling automated, online bill payment reduces costs while increasing the probability that you will be paid. Combine your online bill payment portal with accounts receivable collections software, and your business will be streamlined to collect payments quickly and efficiently.

Consumer Focus

Giving your consumers an easy way to pay increases your likelihood of being paid. More than half of Americans pay their bills online, and as the younger generations move into adulthood, this number will continue to increase. Offering an online bill payment option is just another customer service feature that many have come to expect in 2018.

Cost Savings

It costs your business a significant amount to send invoices. According to Sterling Commerce, “manually-processed invoices cost, on average, $30 per invoice to process…while each paper invoice error costs companies $53.50 to rectify.” Compare this to the cost of fully-automated invoices—which according to the same research averages $3.50 per invoice—and the cost savings could rapidly add up.

Environmental Responsibility

For every bill you don’t have to print, that is paper that stays out of a landfill or fire pit. When you utilize online bill payment, information is securely stored month over month, reducing the amount you have to print to next to nothing. Online bill pay is a much better option for the environment.

Automatic Reminders

With online bill payment, you can easily email clients their invoices and reminder notices prior to the due date, giving your client ample time to pay. This is especially helpful in the healthcare payment processing world, as medical bills often take a back seat to other billing priorities. Plus, consumers can set up recurring bill pay to keep them on track with payments.

Increased Accuracy

Accepting online bill payments means the likelihood of errors is dramatically decreased – especially compared to making manual calculations. Reducing errors cuts operating costs and increases your bottom line over time.  

Increase Your Nonprofit Donations with Online Giving Supported by Payscout

Boost your revenue by making the donation process simple and easy. Paying online and via mobile are quickly becoming the preferred method of payment for Americans. Online giving grew nearly 23 percent last year – did your nonprofit benefit from this significant increase?

By embracing mobile nonprofit payment processing technology, you open your organization up to greater opportunities. When donating online, donors are more likely to complete the donation process all the way through. They are also more likely to select an option for recurring donations while online as well. According to Nonprofit Tech for Good, on average, nonprofits raise 7.6 % of their total revenue online. Which means if you don’t offer donors an option to pay online, they may be choosing an organization that does.

A leader in mobile payment processing, Payscout is a global payment processing provider covering six continents by connecting merchants and consumers via credit, debit, ATM, and alternative payment networks. Our focus on the nonprofit world includes a commitment to fundraising professionals and nonprofit organizations. We help nonprofits streamline the donation process through innovative and secure specialty credit card processing. With a single Payscout merchant account, you can finally process all types of donations through the same system – regardless if your donors are online, on-site or mobile.

In addition, online donation platforms save your resources elsewhere. Having an online forum will reduce the amount you spend on marketing materials, as there will be no need to send donation or reminder cards. When it comes to influencing donors, online resources are considered 20% more effective than direct mail, according to Qgiv.

With Payscout, you won’t have to deal with set-up, activation, cancellation, or annual fees. Stay ahead of emerging trends and give your donors the latest technology with Payscout. Interested in utility payment processing? We can handle that as well.

Enhance your donation experience at www.payscout.com .

6 Benefits of Accepting Payments Online

Running a business is hard enough without having to chase down payments for services you’ve already rendered. Paper invoices are often ignored, many without even being opened.  In today’s busy times, next to no one has the time to write a check, find an envelope, and a stamp—and manage to get all of that into the mail.

Don’t spend your time chasing down funds.  Instead, put that energy into establishing an online payment system, which will save you time and a whole lot of headache.  Whether you need international payment processing or a complete omnichannel system, there is an option that will cater to your business needs.

Online processing allows you to accept card-not-present transactions through an Internet-enabled interface or shopping portal.  Adding this option for your customers will benefit you through:

Selling Flexibility

With a single, integrated sales system, your business can increase selling flexibility, add or subtract features as needed, and leverage growing online buying trends to achieve higher profitability.

Simple initiation

Signing up for an online payment system is a simple process that includes minimal paperwork. In many cases, you can begin accepting payments online within days of initiation.

Quickly cleared transactions

Online transactions clear quickly, freeing up your cash flow that much sooner.

Automation

With an online payment processor, you won’t have to hassle your customers—the system will handle processes for you.  It will also allow customers to set up recurring bill pay, giving them one less thing to worry about.

Meeting expectations

The fact is, many consumers expect an online payment option.  By ignoring this expectation, you could compromise the consumer relationship before it even starts.

Enhanced security

When you utilize an online payment portal, the company you choose is required to enact multiple protections and security layers.  This added layer of protection means that your business’ and your client’s money will be safe.

Even with the best online payment system, you will run into customers that won’t pay.  If you find yourself frequently tracking down payments that remain unpaid, consider investing in accounts receivable collections software to make running your business more stress-free.

About Payscout

Payscout is committed to providing clients with systems that keep them ahead of emerging trends.  A thought leader in the payments industry, Payscout wants to help you thrive with payment processing that works for you.  Our mission is to support the entrepreneurial dream one transaction at a time; we do this by connecting merchants and consumers via credit, debit, ATM, and healthcare payment processing.  With support on six continents, Payscout is willing and able to help your business go global.