If you own or work for a nonprofit organization, give an impetus to your organization’s growth and mission by embracing technology. Mobile payment processing for one, has the potential to boost online and reoccurring donations, driving your mission further.
Paying online and via mobile are quickly becoming the preferred method of payment for Americans; this is especially true for millennials. As a nonprofit organization, millennials should be among your most targeted groups. Millennials are disrupting traditional giving; while they frequently give (even more so than other generations), they expect certain things before deciding to part with their funds.
Online giving, for example, is an area that millennials are shaping. In 2016, overall giving grew a measly one percent, but online donations (according to Blackbaud’s annual giving report) grew nearly eight percent in one year. The influence of the millennial generation is becoming, and will continue to become, a necessary resource for the nonprofit community. By embracing mobile payment processing technology, you open your organization to great opportunities, such as:
1. Enable online donations
By offering donors the opportunity to donate online, they are more likely to complete the donation process completely. Donors that give online or via mobile are also more likely to give recurring donations to organizations they favor. Having an online forum will also reduce the amount you spend on marketing materials, as there will be no need to send donation cards and reminder cards when they can simply donate online.
2. Increased donation amounts
People spend differently on credit cards than they do with money in their wallet. They are more apt to be generous (especially in cases where there is a return, i.e. credit card air miles). A properly crafted online giving forum could leave you with higher donation amounts for your mission.
3. Sell tickets
If you have a special event or yearly fundraiser that you encourage donors to attend, selling tickets online will save you time and money. Again, people are more likely to purchase online than they are in person. Non-profit payment processing technology will make filing your 1099 and special event accounting much easier as you’ll be using an easy, trackable system.
4. Merchandise opportunity
Donors are passionate about the causes they care about, and most will happily showcase that support. If your donation platform subsists online, you can give donors the opportunity to further support your organization with branded merchandise that provides you with free awareness of your nonprofit.
5. Heightened security
Standards known as PCI Compliance are now required annually by all organizations involved in the handling, processing, management or storage or cardholder data. Since 2006, the PCI SSC’s resulting data security standards (PCI DSS) have assisted merchants globally with best business practices to better secure customer cardholder data through annual updates to the PCI DSS.
With each new iteration of the standards, the PCI SSC addresses changes in risks and technologies to ensure merchants are well equipped to handle all scenarios around data security risks that may affect them. This means that your donors and information will be protected with a PCI-compliant payment processing company.
Payscout is a global payment processing provider covering six continents and connecting merchants and consumers via credit, debit, ATM, and alternative payment networks. They are experienced in assisting the nonprofit community. Payscout makes it easy to simplify and manage payment processing so you can quickly put donations to work at your organization. Payscout will streamline the donation process for you whether you accept donations online, onsite, or via mobile. They can even keep your utilities on track with utility payment processing.
Discover how to mobilize your donations at www.payscout.com