Be Among the World’s Best Communicators

Native English speakers are some of the worst communicators in the world — but there are steps we can take to improve!

At Payscout, one of our strengths lies in guiding entrepreneurs through the process of taking their business cross-border through our “Go Global Now” technology platform. A key component in that process is the concept of cultural empathy, which is the ability to accept another cultural point of view and interact accordingly.
We were reminded of the importance of cultural empathy when we saw this headline from the BBC:

Native English Speakers are the World’s Worst Communicators

The article covers a pattern of behavior that occurs when native English speakers are interacting with non-native English speakers – and it turns out a lot is being lost in the absence of translation.

“A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language,” says Chong. “But… often you have a boardroom full of people from different countries communicating in English and all understanding each other and then suddenly the American or Brit walks into the room and nobody can understand them.”

As a global payment processing provider, it is essential to take time to think about clear and effective communication – especially when speaking with non-native English speakers.

There are several key takeaways in the article and we have highlighted several below.

When communicating with non-native English speakers:

  1. Speak purposefully and carefully
  2. Be short, direct, and clear
  3. Enunciate and be aware of how fast you are talking
  4. Avoid making jokes and using sarcasm, slang, or abbreviations
  5. Listen and give others a chance to speak
  6. Ask for confirmation when making important points or decisions

Ultimately, clear and effective communication is about being thoughtful. At Payscout, we’re not only a global company: We strive to become the thought-leading global payment processing provider in the world, and being empathetic when communicating with non-native English speakers is a simple and essential way that we demonstrate our thought leadership.

A Little Cultural Empathy Goes a Long Way!

For those merchants who’ve never branched outside of the United States to sell products before, or those considering entry into a new global market, the idea can be a bit daunting. While language barriers are one of the more obvious things to consider when a company is looking into what it takes to sell products abroad, even English speaking foreign countries such as Australia, the U.K., and Canada, all have other cultural and regulatory management issues to address before a successful business model can be established there. Clearly, the amount of investment depends on which geographic areas are targeted, what products are being sold, and how aggressive a company wants to pursue business, but the more comfortable a merchant is up-front with the cultural requirements they will need to meet, the more efficient and successful they will be in the long run.

The exchange of foreign currencies, special regulatory guidelines, licensing, compliance, and risk management are all on the list of important considerations when you are analyzing a particular foreign market. Not to mention, economic strengths and weaknesses, political issues which could be brewing, or even good old fashioned marketability. How does a company approach all these key touch points knowledgeably without getting overwhelmed? Payscout suggests leaning on the one vendor you know you won’t be able to live without; an electronic payments partner who is already well threaded through the global buying network and experienced with the worldwide business landscape. A merchant services provider who has already proven they have a foothold on a country’s landscape and understand the requirements for inbound merchants. This one decision will provide you with the cultural empathy you need to navigate across political and geographical lines without risking profitability.

While the list of risks might seem to outweigh the benefits at times, Payscout leaders feel this an opportune time for business owners to embrace their entrepreneurial spirit, and take bold steps to expand internationally. It’s no secret, online sales worldwide have been predicted to grow exponentially in the coming years by global economists and market research firms due to growing consumer adoption of online and mobile commerce. A fact, Payscout is betting on as they roll out their latest “Go Global Now” initiative to help present and future merchants comfortably take advantage of the ripe global business climate and make the wisest international business decisions.

Payscout has the experience, knowledge and consultative approach to give you everything you need to expand across the cultural divide in an efficient, pleasant, focused, and empathetic way.

In fact, Payscout is even prepared to walk you through every step of the planning process, and give you the expert advice you need to assess which foreign markets are best for your particular business model and product.

Payscout merchant service representatives will not only help you get a working payment system set-up for accepting foreign currencies, but they’ll also counsel you on when the right time is to pursue international incorporation, guide you through foreign regulatory requirements, and give you sound advice on what it will take to market your products effectively to unknown groups of consumers.

It is an exciting time for U.S. merchants who want to branch out beyond their current domestic boundaries! However, Payscout cautions merchants to take the time to consult with the right professionals who have a legitimate hands-on sense of existing foreign markets.

Payscout has been monitoring the global marketplace closely for many years, and they are seeing countries which were once closed to online business or operating under stern eCommerce restrictions, now opening up to the idea of online commerce. Several of them, such as Brazil and China, have even stepped into the lead and are expected to stay frontrunners in the online purchasing market for many years to come.

If you are an enterprising U.S. merchant considering when and how to take your business global, Payscout can help you plant roots overseas without any hitches or hiccups. Call us today at 1-888-689-6088 for a free global commerce consultation or apply online.

Go Global Now!

If you aren’t selling your products in foreign markets yet, you could be missing out on the biggest consumer buying trend the world has seen since the advent of eCommerce. Online shopping is now considered a norm in the culture of many countries, with several foreign markets now leading the pack year-over-year in eCommerce sales. As the rising usage of smartphones and tablets for purchasing continues to add fuel to this fire, Payscout is counseling its merchants to jump on the global bandwagon, and take advantage of all these emerging interests.

The practice of online selling has come far from where it began; as a simple, online ordering page for local pizza delivery. Today, anyone can order a gourmet pizza from New York, and request it be delivered anywhere in the world! Of course, pizza is only one of the many millions of products available for purchase online today, and the eCommerce ecosystem is still gaining strength. Online sales have been tagged by research experts and economists alike as today’s driving force behind retail growth, and consumers continue to favor eCommerce more every year as a preferred method for doing business. Online sales worldwide are predicted to grow exponentially in the coming years, with eCommerce revenues expected to reach 1.6 trillion by the end of 2015.

Moreover, countries which once were closed to online business or operating under stern eCommerce restrictions are now beginning to embrace online commerce. Even several of them who’ve been thought to be nearly impenetrable have now stepped into a lead role as global eCommerce frontrunners. Countries such as Brazil and China, which have traditionally been difficult regions for establishing turn-key online sales programs, are now being named rapidly emerging global markets for eCommerce and mCommerce sales by economic experts.

This is opening doors to many enterprising U.S. merchants who have been considering when and how to take their business model global. With its multi-country presence, and a firm commitment to supporting the entrepreneurial dream one transaction at a time, Payscout is well positioned to help these companies learn the lay of the land and successfully launch into emerging foreign markets.

Offering merchants the benefits of a unique cultural empathy and an established footprint in many of these markets, Payscout’s deep cultural awareness and insights have enabled many merchants to set-up and run turnkey eCommerce operations in global economies. With years of experience resolving both real and perceived barriers to entry in foreign commerce markets, Payscout will expertly guide merchants through the process and to the resources for easily navigating regulatory, exchange, language, risk, and compliance matters. Thereby, ensuring a client is up-and-running in a foreign market and selling to consumers quickly, efficiently and seamlessly.

If you are ready to explore whether your company is suited to sell on the global commerce frontier, Payscout has representatives standing by to help you research each foreign market, and determine best practices for launching a branded product presence there.

Call us today at 1-888-689-6088 for a free consultation or apply online.