Card Brand Updates for April 2019

stack-of-credit-cards-for-card-brand-update-blog-postIn April 2019, a series of updates are being implemented by the card brands. Some of these changes will affect pricing in certain categories and regions.

What follows is a summary of the fee changes, category modifications, and pricing adjustments that will result from these changes.

 Visa International Service Assessment Fee Changes

On April 12, 2019, Visa will be increasing the International Service Assessment Fee rates, which are assessed on transactions from merchants located in the U.S. when the card was issued in another country. The Fee Rate Levels below are determined by the settlement currency; the Base fee rate applies to transactions settled in U.S. dollars and the Enhanced fee rate applies to transactions settled in a currency other than U.S. dollars.

Visa Network Acquiring Processing Fee – Changes to International Fees

On April 1, 2019, Visa will be increasing fee rates for International Credit and International Debit and Prepaid transactions.

The Network Acquiring Processing fee is applied to all authorizations, both approvals and declines. Previously, domestic and international credit transactions were assessed the same fee rate. The same was true of the fee rates for debit and prepaid transactions (domestic and international transactions were assessed the same fee). The rate for U.S. domestic transactions will not be changing.

Mastercard Interchange Rate Adjustments for Existing Consumer Interchange Programs

Effective April 12, 2019, Mastercard will be adjusting the fee rates for the existing interchange fee programs categorized below:

Mastercard Commercial Interchange Rate Adjustments and Structure Changes

On April 12, 2019, Mastercard will be changing their U.S. Commercial Interchange structure and renaming some existing interchange programs as part of the consolidation of commercial interchange programs.

The fee rates for the existing interchange fee program categories are:

The fee rates for the new Mastercard Interchange Programs are:

Discover Interchange Fee Rate Adjustments

Effective April 12, 2019, Discover will be modifying interchange fee rates for some interchange program categories. With these changes, transactions in the impacted categories may qualify at the new fee rate amounts.

American Express Industry Category Rate Changes

On April 12, 2019, American Express will adjust existing pricing in the B2B/Wholesale, Restaurant, and Services & Professional Services Industry Categories.

Here are the pricing changes by industry category:

How to Thrive as a Farmer’s Market Vendor

How to thrive as a vendor at a farmer's market

Operating a booth at a farmer’s market is an excellent way to flex your entrepreneurial muscles. With the right planning, you can create a business that flourishes and produces a healthy income. There are definitely a few things to consider before you take the leap, as maintaining a booth is a huge commitment that can involve several months of your time. Do your research, prepare in advance, and keep things speedy with mobile payment processing and you’ll blossom at the market.

Visit the market

Deciding to operate a booth at the farmer’s market seems like an excellent idea, especially if you enjoy people. However, it is a great deal of work, so you’ll want to do research before you commit to an entire season. An investigative visit to the market will help you grasp what you’re getting into. Rather than going to the market as a shopper, go and observe as a potential vendor and ask yourself:

  • Are there any competing products? Or will your product(s) be the only one of its kind?
  • How is the pricing?
  • What is the vibe of the market?
  • How elaborate are the displays? Will your booth require a great deal of design or display materials?
  • Does it stay busy all day?
  • How happy are the other vendors with the market?

Offer something different

In order to be profitable as a farmer’s market vendor, you’ll want to offer at least some items that can’t be found from other vendors. When it comes to food and crafts, Farmer’s Market shoppers are looking for unique items and ingredients and superior quality.

If there is an overlap in products, be sure to evaluate the price of similar items, so you don’t underprice and annoy other vendors. For example, if you and Susie’s Farms both sell banana bread and she lists her loaves for five dollars, you don’t want to sell yours for three dollars and price her out of the market. Instead, list yours at the same price as hers.

Lure shoppers in with exciting visuals

Spend the time on details that make your booth stand-out. Creative and eye-catching signs, varying display heights, colorful tablecloths and accents, really anything that draws the attention of shoppers is fair game. Just keep in mind that you’ll have to set-up and tear down all of the décor every weekend.

Label it

Not having clearly priced items might be the quickest way to lose a sale. The majority of people will not inquire about the price of an item, this is especially true if you are busy interacting with another customer. Labeling the price of your items in a clear way is a must.

Speedy checkout

Long lines make customers walk away—so maintaining a steady flow in your booth and keeping lines short is imperative. The ability to accept payment via your smartphone or tablet will not only expand your customer base, but it will also keep your lines short. Choose mobile payment processing that allows you to accept credit and debit cards quickly.

About Payscout

Payscout is a global payment processing provider covering six continents and connecting merchants and consumers via credit, debit, ATM, and alternative payment networks.  Payscout supports nonprofit business and organizations with nonprofit payment processing, offering services such as mobile payment processing that aids your business in achieving quick, easy payment.  At Payscout, the mission is to support the entrepreneurial dream one transaction at a time.  From keeping utilities on track with utility payment processing to omnichannel processing, Payscout will help your business thrive.

Discover how to mobilize your business at www.payscout.com