At South by Southwest Interactive this year, Payscout is demoing a ground-breaking virtual reality experience for the Peregrine Fund that takes the user on a flight with a California Condor and lets them donate frictionlessly to the fund via Pay-by-Gaze technology.
Payscout is showcasing a technology experience at SXSW with Accenture Interactive and Elastic Path that represents the future of how brands will engage with consumers (and optimize conversions) in immersive environments.
Elastic Path and Payscout have partnered with Accenture Interactive to create a 360-degree experience for the Peregrine Fund that showcases how conservation efforts have benefited birds of prey like the California Condor.
After experiencing the majesty of the Condor in 360-degrees, the user can make a frictionless donation to support the Peregrine Funds’ conservation efforts via an all-new Pay-by-Gaze technology that is being debuted at SXSW.
As an unrivaled example of how businesses will tell stories and optimize conversions in a mixed-reality world, the location-based virtual reality experience features Oculus Go headset experience of a 360-degree story about the California Condor, which is followed by a “virtual store” for gazing and initiating a donation to the Fund.
“We are thrilled to debut this groundbreaking technology with Accenture Interactive and Elastic Path,” said Payscout COO Juan Sotelo. “This kind of technological solution and platform integration represents the future of how brands will leverage immersive technology to drive optimized outcomes among their ideal customers.”
The virtual reality experience can be found at Accenture’s Demos @ the Experience Cantina, in the XR Lab Space 4, March 8-12 at the SXSW Festival in Austin, Texas. For additional details, please click here.
Accenture Interactive was named Elastic Path Partner of the Year for two years running: https://www.elasticpath.com/resources/elastic-path-names-accenture-interactive-partner-year