How to Thrive as a Farmer’s Market Vendor

How to thrive as a vendor at a farmer's market

Operating a booth at a farmer’s market is an excellent way to flex your entrepreneurial muscles. With the right planning, you can create a business that flourishes and produces a healthy income. There are definitely a few things to consider before you take the leap, as maintaining a booth is a huge commitment that can involve several months of your time. Do your research, prepare in advance, and keep things speedy with mobile payment processing and you’ll blossom at the market.

Visit the market

Deciding to operate a booth at the farmer’s market seems like an excellent idea, especially if you enjoy people. However, it is a great deal of work, so you’ll want to do research before you commit to an entire season. An investigative visit to the market will help you grasp what you’re getting into. Rather than going to the market as a shopper, go and observe as a potential vendor and ask yourself:

  • Are there any competing products? Or will your product(s) be the only one of its kind?
  • How is the pricing?
  • What is the vibe of the market?
  • How elaborate are the displays? Will your booth require a great deal of design or display materials?
  • Does it stay busy all day?
  • How happy are the other vendors with the market?

Offer something different

In order to be profitable as a farmer’s market vendor, you’ll want to offer at least some items that can’t be found from other vendors. When it comes to food and crafts, Farmer’s Market shoppers are looking for unique items and ingredients and superior quality.

If there is an overlap in products, be sure to evaluate the price of similar items, so you don’t underprice and annoy other vendors. For example, if you and Susie’s Farms both sell banana bread and she lists her loaves for five dollars, you don’t want to sell yours for three dollars and price her out of the market. Instead, list yours at the same price as hers.

Lure shoppers in with exciting visuals

Spend the time on details that make your booth stand-out. Creative and eye-catching signs, varying display heights, colorful tablecloths and accents, really anything that draws the attention of shoppers is fair game. Just keep in mind that you’ll have to set-up and tear down all of the décor every weekend.

Label it

Not having clearly priced items might be the quickest way to lose a sale. The majority of people will not inquire about the price of an item, this is especially true if you are busy interacting with another customer. Labeling the price of your items in a clear way is a must.

Speedy checkout

Long lines make customers walk away—so maintaining a steady flow in your booth and keeping lines short is imperative. The ability to accept payment via your smartphone or tablet will not only expand your customer base, but it will also keep your lines short. Choose mobile payment processing that allows you to accept credit and debit cards quickly.

About Payscout

Payscout is a global payment processing provider covering six continents and connecting merchants and consumers via credit, debit, ATM, and alternative payment networks.  Payscout supports the nonprofit business and organizations with nonprofit payment processing, offering services such as mobile payment processing that aids your business in achieving quick, easy payment.  At Payscout, the mission is to support the entrepreneurial dream one transaction at a time.  From keeping utilities on track with utility payment processing to omnichannel processing, Payscout will help your business thrive.

Discover how to mobilize your business at www.payscout.com

The Future of Virtual Reality Commerce

man-in-vr-commerce-experience

Despite the increasingly user-friendly, effective, intuitive, and affordable virtual reality (VR) and augmented reality (AR) platforms, they’re still occasionally dismissed as technological novelties. People who have used VR technology are generally not among those who dismiss it. Those who have experienced what VR is capable of tend to agree that it’s a technology in the infancy of its eventual larger cultural influence. It’s an opinion shared by a large portion of the tech community and those who invest in it.

That investment and adoption of VR technology has increased every year, and there’s no reason to think it won’t continue to trend that direction. There is a handy basis for comparison that VR proponents often cite to VR skeptics: the smartphone. There was a smartphone-averse population when the handheld smart devices and mini tablets, that would become smartphones, were introduced. They were expensive, and a minority of the population were the excited early adopters who owned them. Now, of course, they’re ubiquitous. And with any tech trend of this size and influence (like mobile payment processing for smartphones), there’s the inevitable question of monetization and commerce.

 VR Advertising

The implications for advertising aren’t hard to imagine. A business could preview their product’s or service’s features, functions, selling points – and even how the product would look in your home – all of which could be investigated in living color, in 3D, and comprehensively. It’s a dream come true for real-time consumer engagement and experiential ads. In addition, there’s the prospect of general ad improvement, such as the option to take the consumer virtually under the sea or down into a volcano. Interactive product placement in video games and other VR entertainment is likewise piquing the interest of marketing executives.

VR Shopping and Payment Processing

Along with the opportunity to examine a product or service, ecommerce futurists foresee a shopping dynamic in which customers could browse virtual grocery or clothing stores, examine products, compare them, and purchase them from the comfort of home. Of course, that same dynamic is going to require a new class of payment processing technology to accommodate the medium. The considerable financial potential of VR commerce has actually already yielded a VR commerce app from payment processing firm Payscout.

VR Non Profit and Charity Giving

As necessary and beneficial as commerce is for every society, there’s an admirably altruistic portion of the business community who insist on an even more selfless brand of commerce. They are the entrepreneurs and humanitarians who have founded non profits and charities. The potential for VR to introduce possible donors, supporters, members, and customers to the realities of the issue a charity or non profit is attempting to publicize or mitigate is huge. Unfortunately, even the traditional charity and non profit operations and fundraising can be complex, frustrating, and discouraging when being undertaken in actual reality. The last thing they need is a difficult payment process to add friction to the experience. Fortunately, Payscout offers a modern and secure non profit payment processing solution that can help non profits manage one-off and recurring donations with ease.

About Payscout

Payscout has consistently been recognized as one of the most innovative, trusted, and dynamic payment processing providers in the industry. By facilitating sound, secure, convenient payment processing solutions across the U.S., Canada, Brazil, and the E.U., Payscout links merchants and their customers with their debit, credit, ATM, mobile, and alternative payment systems. Payscout makes it easy to manage payments, both on-site and for mobile and online platforms. Additionally, Payscout can integrate with over a dozen software payment processing applications, while specializing in healthcare payment processing, utility payment processing, and non profit payment processing. Payscout can accommodate any payment requirement, and they’ll do so with safe, secure, speedy, friendly, and convenient service.

Discover everything Payscout’s payment processing solutions can do for you, at www.payscout.com

Payscout Partners with Accenture Interactive and Elastic Path to Bring an Immersive Donation Experience to SXSW

SXSW VR Activation

At South by Southwest Interactive this year, Payscout is demoing a ground-breaking virtual reality experience for the Peregrine Fund that takes the user on a flight with a California Condor and lets them donate frictionlessly to the fund via Pay-by-Gaze technology.

Payscout is showcasing a technology experience at SXSW with Accenture Interactive and Elastic Path that represents the future of how brands will engage with consumers (and optimize conversions) in immersive environments.

Elastic Path and Payscout have partnered with Accenture Interactive to create a 360-degree experience for the Peregrine Fund that showcases how conservation efforts have benefited birds of prey like the California Condor.

After experiencing the majesty of the Condor in 360-degrees, the user can make a frictionless donation to support the Peregrine Funds’ conservation efforts via an all-new Pay-by-Gaze technology that is being debuted at SXSW.

As an unrivaled example of how businesses will tell stories and optimize conversions in a mixed-reality world,  the location-based virtual reality experience features Oculus Go headset experience of a 360-degree story about the California Condor, which is followed by a “virtual store” for gazing and initiating a donation to the Fund.

“We are thrilled to debut this groundbreaking technology with Accenture Interactive and Elastic Path,” said Payscout COO Juan Sotelo. “This kind of technological solution and platform integration represents the future of how brands will leverage immersive technology to drive optimized outcomes among their ideal customers.”

The virtual reality experience can be found at Accenture’s Demos @ the Experience Cantina, in the XR Lab Space 4, March 8-12 at the SXSW Festival in Austin, Texas. For additional details, please click here.

Accenture Interactive was named Elastic Path Partner of the Year for two years running: https://www.elasticpath.com/resources/elastic-path-names-accenture-interactive-partner-year