5 Ways to Turn Consumers into Regular Customers

If you run a retail business, you probably already know that acquiring a new customer can be up to 25 times more expensive than keeping a returning one. With this in mind, keeping your current customers shopping with you time and again is of the utmost importance.

Below are five simple tips to keep your customers shopping happily:

1. Keep in line

Long lines lose customers. Everyone is guilty of abandoning items and exiting the line, determining the price of the purchase was not in fact worth the time to purchase it. By keeping your lines short, you’ll keep customers coming back. This is possible even in the popular pop up markets of today with mobile payment processing, which allow you to take payment via your smartphone.

2. Loyalty program

Loyalty programs have been proven to boost growth and are a simple way to connect with customers. The benefits of the program will encourage your customer to spend with you, as they will feel as if they’re getting a deal.  While the data collected to sign up will expand your mailing lists for increased marketing potential.

3. Don’t be pushy

If you have a brick and mortar location, it’s important to master the correct amount of contact with your customer. Too much attention, and the customer may feel hurried, or like you don’t trust them; not enough contact and individuals will feel ignored. The best service is one that reads off the customer via quick opening questions that will signal whether or not they’re up for chit chat or just shopping.  You are not exempt if you operate in an online space, popups are the digital version of the pushy salesperson.

4. Easy check out 

In an online space, Forbes notes that consumers find the checkout experience as important as a website’s landing page. Reducing the barriers to conversion by keeping the checkout process simple can lead to an increase in sales. Whether online or in a physical location, easing the checkout process should include accepting multiple payment options.

Even when it comes to collecting a debt, people are more apt to pay if accounts receivable collections software is utilized.

5. Excellent customer service

Happy customers are free advertising and will spread the word about your goods and services. This is especially important as the millennials move through the consumer marketplace, as they rely on word of mouth more than any other generation. Treat your customers well and do what you can to keep them happy, and they’ll put their money where their mouth is.

 

Payscout, UCLA, and the WNBA’s L.A. Sparks: Turning Inspired Connections Into Meaningful Actions

Here at Payscout, we are all about inspiring people through the power of meaningful connections and transactions. In business and in life, we’ve learned that helping others fulfill their potential makes for the most rewarding and most successful partnerships.

That’s why we are so proud of our role in catalyzing a meaningful partnership between  the Jefferson Awards Foundation, the nation’s most prestigious and longest-standing organization dedicated to empowering and celebrating public service, with UCLA and formidable women’s basketball team, the L.A. Sparks. The goal? To uplift and support youth leadership in promoting social good and powering public service.

Payscout CEO Cleveland Brown and COO Juan Sotelo, both UCLA alums, recently helped forge a powerful partnership between the Jefferson Awards Foundation and UCLA, to expand youth leadership and service among middle and high school students throughout Southern California.

That partnership caught the eye of UCLA alum Christine Simmons, President and COO of the Los Angeles Sparks and current President of the Board of Directors of the UCLA Alumni Association, who delivered a motivational speech to students participating in a JAF Students in Action program this past February. Her message: “Never settle, don’t let anyone outwork you, and be extraordinary!”

At the end of her talk, Simmons surprised the students with a donation of 189 tickets for the May 27 home opener of the LA Sparks vs. Phoenix Mercury for all students, advisors and volunteers participating in the JAF Training. At $15 per ticket, that totals an in-kind donation of $2,835.

As you can tell from the picture above, the students had an amazing time and left feeling inspired, energized and eager to see where their service would take them next.

As the first Los Angeles Jefferson Awards Foundation Champion, Payscout is so incredibly proud of the service these young students have committed to, and of the way UCLA and the L.A. Sparks joined together to promote leadership, partnership and service among tomorrow’s leaders. Those are three ideals Payscout lives by each and every day, and we are thrilled to have played a small part in catalyzing this meaningful connection.