Cultural empathy is a key component of Payscout’s ability to guide entrepreneurs through the process of taking their business cross-border. Cultural empathy is the ability to accept and understand another cultural point of view, and on April 13, Payscout Co-Founder and President Manpreet Singh volunteered his time to support Turban Day, an event designed to engender cultural empathy.
Turban Day was created by Chanpreet Singh, the founder of Sikhs of New York, in an effort to raise awareness and educate people about Sikhism, the world's 5th largest religion. The signature feature of the event involves hundreds of volunteers gathering to tie Turbans on people’s heads. The timing of the event corresponds with the Sikh holiday of Vaisakhi. The first Turban Day took place at Baruch College five years ago. The event has been gaining momentum ever since.
For the event founder, the idea to educate people about Sikhism came from his personal experiences.
“I’ve been called names like terrorist, ISIS. I’ve heard things like ‘Go back to your country,’” Chanpreet Singh said.
He believes it’s up to Sikhs to educate others about their religion, and at Payscout, our Always Learning cultural attribute suggests education is critical to cultural empathy.
It’s easy for a company like Payscout to talk about cultural empathy and applying the principles of the Always Learning attribute to world religions, but without leadership by example, the promotion of these attributes would ring hollow.
The volunteerism of Payscout President and Co-Founder Manpreet Singh, and his support of Turban Day in particular, suggests these attributes are core to the culture Manpreet is helping to create at Payscout.
To learn more about Turban Day and the Sikhs of New York, visit their Facebook page: https://www.facebook.com/sikhturbanday/